Generate new leads by creating and distributing classified ads. Conduct competitor research to ensure our ads have an impact and occupy the majority of the market share on the platform(s). Make recommendations to stakeholders for improved results. Work in collaboration with the creative team for images with high impact to ensure ads attract new leads. Run A/B test on ads to determine which ads perform the best and strategize ad direction. Pull weekly and monthly reports from Zoho (CRM) and other software, operate within the specified budget, and proactively suggest continuous improvement. Write ad copy every week that hits key descriptors of the product and is appealing to the targeted demographic, including keywords and basic HTML for optimization on classified platforms. Pull lists from CRM for marketing-related activities such as email and text blasts. Build email blasts to target audiences based on previous results.